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July 15, 2020
Finding the Right Food or Beverage Influencer
As influencer marketing continues to grow in popularity, more and more food...
June 23, 2020
6 Things to Know About Dark Social
Dark Social, also referred to as Direct Social, is not as menacing...
April 21, 2020
Why 2020 Could Change Influencer Marketing Forever
We walked into 2020 with abundant excitement for what this new decade...
February 10, 2020
Do you have a Confirmed Facebook Page Owner?
Remember back in Q4 2019 when Facebook announced some changes to page...
December 10, 2019
How Public Relations Differs from Social Media Marketing
In a world of fluid and constant information sharing, the line between...
November 11, 2019
5 Tips to Up Your Instagram Stories Ad Game
For a while Instagram Stories ads were fairly subtle. There weren’t a...
October 21, 2019
Just @ Me Next Time: How to Talk to Gen Z on Social Media
If you’re sick of hearing about Millennials (what they want, how they...
August 2, 2019
4 Tips for Developing a Social Media Engagement Process
Managing your social media channels goes beyond just publishing content to Facebook,...
April 10, 2019
The Rise of Instagram Stories – and What it Means for Marketers
Somewhere in between the scripted, polished, and carefully edited content of the...
March 11, 2019
How to Create a Social Media Strategy
Social media: everyone is doing it, but few businesses actually know why...
