We get busy in the ‘Brook.
We’re capable of a lot — as individuals, and as teams. But the success we offer our clients every day is built on integration. Effective collaboration and integration add efficiency, improve results and magnify success.
The work we do together is grounded in strategy, informed as much by who you are today as by who you want to be tomorrow. From Brand DNA and strategy development to full communications platforms and visual identity – we will help your audience connect with your core truth.
Imagine dozens of moving parts, carefully coordinated to maximize impact, efficiency, and results – that’s what our fully integrated team deploys every day, from smart, on-point creative to full marketing plans and multiplatform campaigns.
Nearly a decade ago we understood the importance of the digital space. So we founded VONT, a freestanding digital development company fully integrated into the Ethos workflow. With this team of expert digit heads in our trench, we innovate and apply all the tools of our creative craft — geotargeting, programmatic video, behavioral targeting, search, social, inbound — to deliver on your objectives.
PR & Social
Truth-tellers craft the stories worth sharing. Our PR and social influencer team spins heads and wins headlines from many of the country’s major news outlets and publications across the country. Our expert PR strategy, content development & activation, media relations, and social integration are a proven recipe for success.
An exceptional headline grabs attention – but advertising is about more than art & copy. Our creative team offers fully integrated multiplatform campaign concepts for everything from traditional broadcast and print to all forms of digital and social media, to in-store point of sale and more.
Sometimes you can judge a book by its cover. From brand identity and package concepts, to effective package hierarchy, SKU Delineation, food photography and market-moving copy, our team is expert at creating packaging that literally* jumps off the shelf. Not literally.
Being wrong isn’t the worst thing in the world. Being wrong and not knowing is. We value research because it holds us accountable. Competitive analysis, qualitative IDIs, focus groups, quantitative Habit and Attitude surveys, and syndicated sales data analysis ensure that the work we do is achieving the objectives.
Everybody’s different – and everybody likes their content… their way. So with the help of strategic partners like HubSpot, we identify who you want to reach, and then serve them content we know will connect.
Behavior Change Marketing
Influencing social behavior for positive change sounds hard – and it is. But that’s exactly what our behavior change marketing (also known as social marketing) team does. From formative research and audience segmentation to intervention development and evaluation – we do more than inspire change. We create it.