Pay Per Click (PPC) advertising allows you to obtain preferential listings by bidding for appropriate keywords. When a potential client or customer enters a given keyword or phrase into a search engine, a small PPC advertisement appears near the top of the listings, linking to your site. You only pay when the advertisement receives a click (on a cost per click basis), and only these self-qualified customers are instantly directed to your site.

PPC advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. When done correctly, PPC advertising can produce highly targeted traffic - something of extreme value to your business.

The PPC value proposition is very simple - it is an advertising technique used on search engines and websites designed to help you increase your Web site traffic by connecting you with people interested in your products and services.

PPC advertising is a very powerful and flexible way to market your business. PPC advertising provides features that traditional advertising models cannot easily match, including:

Target Customers: Connect with customers at the exact moment they are looking for your products and services

Pay for Performance: You only pay when a customer clicks on your ad

Track Performance: You’ll be able to see how many people are responding to your ad on a daily basis

Update Ads Anytime: Are you running a promotion for two weeks?  No problem. You can easily update ads

Campaign Optimization: Ethos' search engine marketing experts will analyze your campaign performance and optimize around the keywords and text ads that are working the best for you

Ethos can help you develop a highly targeted PPC campaign to drive traffic to your site. We focus on:

Developing high-performing keyword lists
Creating compelling text ads
Creating tightly focused and customized landging pages
Managing keyword lists and bids
Optimizing your campaign based on performance data analysis
Providing easy to understand reports