Step 2: Internal Assessment—Immersion
Once engaged as a client partner, we typically begin by assembling all internal stakeholders into a structured immersion session facilitated by one of our senior partners. Unlike many agencies (that seek to tell you the right answer), we work with you to understand your valuable knowledge base. We dig to understand your objectives, past strategies, core equities, and target audience(s). We look for what you have done right in the past and try to understand why it worked. Conversely, we will try to understand what hasn’t worked and why. Good marketing is a collaborative effort and our immersion meeting ensures we begin our journey together.