A 2000% Increase in Web Traffic? That’s Anything but LAME.

MAPP is a Vermont organization working to reduce alcohol use and abuse among teens and young adults. MAPP’s management team, while not quite ‘over the hill’  - was having difficulty communicating effectively with their young and impulsive target audience. More specifically, they wanted to increase traffic to their website. 

Research and on-the-scene interviews gave Ethos insight into the primary motivators and effective ways of segmenting and communicating with MAPP’s teenage target audience. Our “Y B Lame” campaign increased web traffic by over 2000% and brought MAPP state recognition - and renewed funding. Now those results are anything but lame.