Meet the Godfather. Of Maple.

When you meet Arnold Coombs, 7th generation maple farmer and Bascom Family Farms General Manager, the “Godfather” isn’t exactly what comes to mind. But when Arnold asked Ethos to revamp the Bascom brands and formulate a market strategy worthy of a leader — we knew the tongue in cheek “Talk with the Arnold” trade campaign would get buyers listening. It did. The company’s Coombs Family Farms is now the leading organic maple brand.