Facebook has announced important new changes for brands seeking social media connections with customers and prospects. Whether you are ready or not, Facebook Pages will feature the new Timeline format as of March 30, 2012. Savvy Facebook brand marketers have … Read more
For professional service firms seeking to distinguish themselves from competitors, establishing the firm as an industry thought leader is an effective long-term branding strategy. The key to success is to deliver valuable insight and information to clients, prospects and peers … Read more
Once the exclusive domain of Yahoo, Google has dramatically increased its online display ad capability through partnerships with content partners and advertisers through innovative distribution channels. One such innovation is what Google refers to as “Remarketing.” With Google remarketing, … Read more