Earlier today, Dr. Stephen Kelly, a joint replacement specialist from OA Centers for Orthopaedics in Portland, conducted an educational seminar for the residents of Piper Shores, a lifecare retirement community in Scarborough, ME.

From a marketing perspective, OA’s Dr. Kelly was delighted to present to a group of retirees, many of whom are candidates for joint replacement surgery. Likewise, Piper Shores was pleased to have Dr. Kelly speak both as a source of educational enrichment for residents, but also for the opportunity to educate Dr. Kelly about the state-of-the-art orthopedic rehabilitation therapy services available at Holbrook Holbrook Health Center at Piper Shores.

Clearly, this arrangement was a win-win for Piper Shores and for OA Centers for Orthopaedics. And it was a win for Ethos, as both are long-standing agency clients.

Too often, Maine-based companies looking for a branding agency think that they have to go out of state for great strategy or clutter cutting creative. In doing so, they often overlook the fact that local agencies have plenty of talent; and like Ethos, they are able to facilitate client connections and brand collaboration that are simply unavailable from agencies “from away.”

Relationships are important. Collaboration is important. Meeting client’s marketing objectives is important. Today, Ethos was able to further all of the principles to our collective benefit.

In the words of a former client who sold his business and retired, “I love when we get it right!” Today, we got it right.