We’d run out of fingers and toes if we were to count the number of times that we’ve been approached to design an ad when what was really needed was to build a brand. Advertising and Promotion can certainly help build a brand, but one tactic—a flashy ad or one-time insertion in this case—isn’t going to deliver the results you need on its own, and can be cost prohibitive. That’s where positioning statement and integration come in. We love designing ads and creating promotional programs, and we can best deliver for you by developing them under the umbrella of a strategic marketing campaign.